Welcome to the new and improved Fandom Affairs website!
I am so excited to finally share my brand refresh and updated website with all of you. The past four months have been a labor of love both for myself and for my amazing designer Rachael Earl of Rachael Earl Design. Rachael, thank you so much for guiding me throughout this process and exceeding all of my design expectations! Yer a wizard, Rachael.
I thought it would be fun to share with you the evolution of our new logo. Rachael initially came up with three design concepts. They were all incredibly different but equally awesome. It really helped me figure out what direction I ultimately wanted to move in. Which for someone who had no direction in the beginning, was SUPER helpful!
After consulting my tribe, I ultimately chose concept 2 as the jumping-off point. I loved the ethereal look of the font. It felt elegant, romantic, and had a subtle Lord of the Rings vibe I really dug!
After a few rounds of tweaking, we ultimately incorporated colors from my mood board and a small design element. The finished product is what you see now. A site that really showcases me and the growth I’ve experienced over the past 5 years. I mean look at that glow up!
I cannot wait to continue growing Fandom Affairs and seeing what the next 5 years will bring! Thank you all for your love and support.